Founded in 1991 by Jean Frédéric Potvin and Eric Mercier, then aged 16, SU+ZA embodies the creativity and ambition of two young fashion enthusiasts. The logo, a red cross, reflects the elegance and quality standards inspired by European fashion.
Originally specializing in exclusive outerwear, the brand has evolved into a streetwear and lifestyle style, while remaining true to its values ​​of quality, exclusivity and timelessness. The name SU+ZA evokes European culture and Swiss refinement, attracting a clientele looking for distinctive, authentic and timeless pieces.
Despite the loss of Eric in 2018, Jean Frédéric continues their shared vision, anchored in a style that goes beyond ephemeral trends.